Can you believe it's that time again? Yes. I am writing another (and let's pray my last) thesis paper. To give you a little history, here is my statement: "What iPad business models are working best to create profitable magazines, and what obstacles still limit this current style of publication?"
I will be analyzing the history of the iPad, studying its turbulent relationship with the publishing world, and doing a case study of three national magazines using tablet technology.
This is where I need your help. I'm curious about why the consumer (aka you and me) is interested in e-technolgy, and more specifically, the iPad.
If you have a second, please select an answer from the below poll. If you would not buy an ipad, feel free to tell me why so in the comments section.
General discussion is welcome, as is passing this link around to friends. Thanks everyone!